Privacy Policy — How 77k77 Protects Your Data
Your privacy is a fundamental right, not an afterthought. This policy explains exactly what personal information 77k77 collects, why we collect it, how it is processed, who it may be shared with, and the rights you hold over your own data. We have written this document in plain formal English so every Bangladesh player can read and understand it without legal expertise.
Scope of This Policy: This Privacy Policy applies to all players and visitors who access the 77k77 website at https://77k77.app, use the 77k77 mobile platform, interact with our live support channels, or communicate with us via email. By registering an account or continuing to use the Platform, you acknowledge that you have read this Privacy Policy in full and consent to the data practices described herein. If you do not agree with this Policy, please discontinue use of the Platform and close your account.
Your Data, Your Control
You have the right to access, correct, export, or delete your personal data at any time. Submit a data request via our support team and we will respond within 30 days.
We Never Sell Your Data
77k77 does not sell, rent, or trade your personal information to any third party for their own marketing purposes. Data shared with partners is strictly limited to what is necessary to operate the Platform.
Bank-Grade Encryption
All data transmitted between your device and 77k77 servers is protected with 256-bit SSL/TLS encryption. Sensitive fields such as payment details and identity documents are stored using additional encryption at rest.
No Data for Minors
77k77 does not knowingly collect or process personal data belonging to individuals under the age of 18. Any account discovered to belong to a minor will be closed immediately and all associated data will be deleted.
Breach Notification
In the unlikely event of a data breach affecting your personal information, 77k77 will notify you by email within 72 hours of becoming aware, describing the nature of the incident and the steps we are taking to contain it.
Bangladesh-Focused Processing
Data belonging to Bangladesh players is processed with local market context in mind. Payment data flows through bKash, Nagad, Rocket, and Upay are handled in accordance with each provider's own data security standards.
Data We Collect
77k77 collects only the personal information that is strictly necessary to operate a safe, compliant, and high-quality gaming platform for players in Bangladesh. We do not collect data speculatively or in excess of what our operational and legal obligations require. The categories of personal data we collect, and the circumstances in which each category is collected, are set out in the table below.
| Data Category | Specific Items | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, national ID or passport number, photograph | Account registration and KYC verification |
| Contact Data | Mobile number, email address, district/division (e.g., Dhaka, Chittagong, Sylhet) | Account registration and profile updates |
| Financial Data | bKash / Nagad / Rocket / Upay wallet numbers, bank account reference (last 4 digits only), deposit and withdrawal history | Each deposit or withdrawal transaction |
| Gaming Activity Data | Game sessions, wager amounts, bet outcomes, bonus usage, VIP tier history | Continuously during active Platform use |
| Technical Data | IP address, device type, browser and OS version, screen resolution, session timestamps | Each visit to the Platform |
| Communications Data | Support chat transcripts, email correspondence, any information you voluntarily provide to our team | When you contact 77k77 support |
| Responsible Gaming Data | Self-exclusion status, deposit limit settings, session time limit settings, cooling-off period records | When you activate or modify responsible gaming tools |
| Preference Data | Preferred games, language setting, notification preferences, marketing consent status | Account settings and in-Platform interactions |
Sensitive Data: Government-issued identity documents submitted for KYC are treated as sensitive personal data. They are stored in an encrypted document vault, accessible only by authorised compliance staff, and are not used for any purpose other than identity verification and fraud prevention. These documents are deleted from active systems once KYC is complete, in accordance with our retention schedule.
How We Use Your Data
Every piece of data 77k77 collects is used for a specific, documented purpose. We do not use your personal information in ways that are incompatible with the purpose for which it was originally collected. The following list describes every way in which 77k77 processes your personal data, together with the reason that purpose is necessary.
- Account Creation and Management: We use your identity and contact data to create and maintain your 77k77 player account, authenticate your logins, and communicate important account-related notices such as password changes, deposit confirmations, and withdrawal approvals.
- Identity and Age Verification (KYC): We process identity data to confirm that you are at least 18 years of age and that you are who you claim to be. This is a legal and operational necessity. No real-money gaming or withdrawal activity is permitted until KYC verification is satisfactorily completed.
- Payment Processing: Financial data is used solely to facilitate your deposits via bKash, Nagad, Rocket, Upay, or bank transfer, and to return funds to you via the same channel on withdrawal. We do not store full wallet credentials — only the minimum reference information needed to match transactions to your account.
- Fraud Prevention and Anti-Money Laundering: We analyse gaming activity data, financial data, and technical data to detect and prevent fraudulent account use, bonus abuse, collusion, money laundering, and other prohibited conduct. This processing is a legal obligation for any entity operating financial services.
- Personalisation of Gaming Experience: Preference data and gaming activity data are used to surface game recommendations, tailor promotional offers to your play history, and adjust the Platform interface to match your stated preferences. You may opt out of personalisation at any time in your account settings.
- VIP Programme Administration: Your gaming activity data, deposit history, and VIP tier status are used to calculate your tier standing in the 77k77 VIP Programme, apply tier benefits, and communicate relevant VIP offers. This processing is necessary to perform our obligations under the VIP Programme terms.
- Responsible Gaming Monitoring: We monitor gaming patterns and use responsible gaming data to identify players who may be exhibiting signs of problem gambling, in order to intervene proactively, apply account restrictions, or refer players to support resources. This processing serves a legitimate public interest function.
- Marketing Communications: Where you have given explicit consent, we use your contact data and preference data to send you promotional emails and SMS notifications about new games, bonuses, and seasonal offers relevant to the Bangladesh market — such as Eid promotions, Pohela Boishakh offers, and BPL cricket season specials. You may withdraw marketing consent at any time using the unsubscribe link in any communication or via your account settings.
- Platform Security and Technical Operations: Technical data including IP addresses and device fingerprints is used to protect the integrity of the Platform, detect and respond to security threats, diagnose technical faults, and ensure a stable experience for all players.
- Customer Support: Communications data is used to resolve your queries, investigate complaints, and improve the quality of our support service. Support transcripts are retained for a defined period to provide continuity if you return with a follow-up enquiry.
Legal Basis for Processing
77k77 processes personal data only where a recognised legal basis exists for doing so. Each processing activity described in Section 2 is tied to one of the following legal bases. Understanding these bases helps you understand which processing activities you may object to or withdraw consent from, and which are non-negotiable for continued use of the Platform.
Contractual Necessity
Processing required to perform our obligations under your Player Account agreement — including account creation, KYC verification, payment processing, and VIP Programme administration. You cannot use the Platform without consenting to this processing, as it is the foundation of the service we provide.
Legal Obligation
Processing required to comply with applicable laws and regulations, including anti-money laundering obligations, fraud prevention duties, age verification requirements, and any lawful requests from competent authorities. This processing cannot be opted out of.
Legitimate Interests
Processing carried out for 77k77's legitimate business interests where those interests are not overridden by your rights — including Platform security monitoring, responsible gaming oversight, fraud analytics, and service quality improvement. You may object to legitimate-interest processing at any time.
Consent
Processing activities that rely on your freely given, informed, and revocable consent — primarily marketing communications via email and SMS. You may withdraw marketing consent at any time without affecting the legality of processing carried out before withdrawal, and without affecting your ability to use the Platform.
Data Sharing & Third Parties
77k77 does not sell your personal data. We share data with third parties only where it is strictly necessary to provide you with the Platform service, to comply with a legal obligation, or to protect the security of the Platform and its players. Every third party with whom we share data is bound by contractual confidentiality obligations and is permitted to use your data only for the specific purpose for which it was shared.
- Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank receive the minimum payment reference data necessary to process your deposit or withdrawal. These providers operate under their own privacy policies and regulatory obligations. 77k77 does not control how these providers handle data on their own platforms.
- Game Content Providers: Game studios such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive your player identifier and session data in order to render game content and return results. Game providers do not receive your full identity data, financial data, or contact details.
- Identity Verification Partners: KYC and document verification services may receive your identity data for the sole purpose of verifying your identity and age. These services are contractually prohibited from retaining or using your data for any other purpose.
- Fraud Prevention and Security Services: Third-party fraud analytics providers may receive technical data including IP addresses, device fingerprints, and behavioural patterns for the purpose of detecting and preventing fraudulent activity. No financial or identity data is shared with these providers beyond what is technically necessary.
- Customer Support Infrastructure: Our live support platform may involve third-party helpdesk software that processes support chat transcripts and email correspondence. All such software providers are bound by data processing agreements that restrict use to the provision of the support service only.
- Regulatory and Law Enforcement Authorities: Where required by applicable law, a valid court order, or a lawful request from a competent authority, 77k77 will disclose personal data to the relevant body. We will notify you of such a disclosure where we are legally permitted to do so.
- Business Transfers: In the event that 77k77 is involved in a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. You will be notified by email of any such change and will be given the opportunity to close your account and request deletion of your data prior to any transfer taking effect.
No Cross-Border Transfers Without Safeguards: Where your data is processed by a third party located outside Bangladesh, 77k77 ensures that appropriate contractual safeguards are in place before any such transfer occurs. We will not transfer your personal data to a jurisdiction that does not provide an adequate level of data protection without first obtaining your explicit consent or ensuring that equivalent contractual protections apply.
Cookies & Tracking Technologies
77k77 uses cookies and similar tracking technologies to make the Platform function correctly, to remember your preferences, to keep you securely logged in during your session, and — where you have given consent — to deliver personalised content and measure the effectiveness of our promotional campaigns. The following categories of cookies are used on the Platform.
Managing Your Cookie Preferences: You may review and update your cookie consent choices at any time via the Privacy Settings section of your 77k77 account. You can also manage cookies through your browser settings, though disabling certain cookies may impair Platform functionality. Clearing your browser cookies will reset your session and may require you to log in again.
Data Retention
77k77 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, to comply with applicable legal and regulatory obligations, or to resolve disputes and enforce our agreements. The following retention periods apply to the main categories of data we hold.
| Data Category | Retention Period | Reason |
|---|---|---|
| Identity and KYC documents | 5 years after account closure | Anti-money laundering and fraud prevention obligations |
| Financial transaction records | 7 years after each transaction | Financial record-keeping and regulatory compliance |
| Gaming activity logs | 3 years after account closure | Dispute resolution, responsible gaming review, fraud detection |
| Support communications | 2 years after last contact | Quality assurance, complaint handling, and continuity of support |
| Marketing consent records | 3 years after consent withdrawal | Evidence of consent basis if challenged |
| Technical and session logs | 90 days from creation | Security monitoring and technical fault diagnosis |
| Self-exclusion records | Permanent (never deleted) | Prevent re-registration during or after exclusion period |
| Preference and personalisation data | Duration of active account | Platform personalisation; deleted upon verified account closure request |
Post-Closure Data Handling: When your 77k77 account is closed — whether voluntarily or by 77k77 — your personal data is moved to a restricted archive. Data in the archive is accessible only to compliance and legal personnel, is not used for any operational purpose, and is permanently deleted at the end of the applicable retention period. You will receive written confirmation once your data has been fully deleted upon request, except where retention is required by law.
Your Rights Over Your Data
As a player on the 77k77 Platform, you hold a set of rights in relation to your personal data. These rights are meaningful and exercisable — not merely stated. To exercise any of the rights below, contact our support team with the subject line "Data Rights Request" and we will respond in full within 30 calendar days. In complex cases we may extend this by a further 30 days, in which case we will notify you of the extension and the reason.
Exercising Your Rights: To submit a data rights request, contact the 77k77 support team and include your registered mobile number, email address, and the specific right you wish to exercise. We may ask for identity verification before processing your request to ensure that data is not disclosed to, or deleted at the request of, an unauthorised third party. We will not charge a fee for reasonable data rights requests. If a request is manifestly unfounded or excessive, we reserve the right to charge a reasonable administrative fee or refuse the request, providing written reasons for our decision.
Contact & Policy Updates
If you have any questions, concerns, or complaints relating to this Privacy Policy or the way 77k77 handles your personal data, please contact our Data Protection team. We take all privacy concerns seriously and will investigate and respond to every legitimate enquiry.
Our Data Protection contact email is: [email protected] — please include "Privacy Enquiry" in your subject line so your message reaches the correct team promptly.
Please note that this email address is provided for informational reference only and is displayed as plain text. Do not reply to this page.
- Policy Review Schedule: This Privacy Policy is reviewed at least once every 12 months, or sooner if there is a material change to the way 77k77 processes personal data. The effective date at the top of this page always reflects the date the current version came into force.
- Notification of Changes: Where a change to this Policy is material — meaning it meaningfully affects your rights or the way your data is used — 77k77 will notify all registered players by email at least 14 days before the change takes effect. Minor clarifications that do not affect your rights or our processing practices will be updated without prior notice.
- Version History: When this Policy is updated, the previous version is archived and available upon request by contacting our support team. You may request any prior version of this Policy at any time by emailing [email protected] with the subject line "Privacy Policy Version Request".
- Continued Use as Acceptance: Your continued use of the 77k77 Platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any material change, you must close your account before the effective date of the change. Instructions for account closure are available in your account settings or from the support team.
- Children's Data: 77k77 does not knowingly collect or process data relating to individuals under 18 years of age. If you believe that a minor has registered an account or submitted personal data to the Platform, please notify us immediately at [email protected]. We will investigate and, if confirmed, immediately close the account and delete all associated data.
- Complaints: If you are not satisfied with our response to a privacy concern, you have the right to escalate your complaint to a relevant data protection authority or consumer protection body in your jurisdiction. 77k77 will cooperate fully with any such regulatory investigation.
Our Commitment: Privacy at 77k77 is not a compliance exercise — it is a genuine commitment to the players who trust us with their personal information. We operate with the principle that your data belongs to you. We are its steward, not its owner. Every data practice described in this Policy has been designed to serve your interests as a player while meeting the operational needs of a safe and responsible gaming platform serving Bangladesh.
Questions About Your Privacy?
Our support team is available 24/7 to address any data or privacy concern. You can also explore our full platform, read our FAQ, or review our Responsible Gaming commitment.
18+ only. Play responsibly. Gambling involves financial risk. Please read our Responsible Gaming page before playing.